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Tuesday, July 31, 2007

"How to Win Friends" TIMELESS Wisdom

The title of the book is: "How to Win Friends and Influence People". Many people skip over the verb "win", but I think it's critical. There is gaming in people-to-people relationships. There are rules. If you master the rules, you win friends and influence. Yes, this book was written in 1936, but there is a reason why it is still popular. It is practical, factual, and effective.

Today everybody says, "Be natural!" "Be yourself"... actually, that's pretty much bullshit. People are naturally self-involved and narcissistic. That's not the face you want to show others, but it is the leverage you can use to turn them to your side.



In other words, make others happy so you can be happy. The game of relationships is a game as much as poker or Battlefield 2142. There are rules and Dale Carnegie does a great job of spelling them out.

This is a book you should have on your shelf (it is not expensive) and take down when you have to kill some time on a trip or when you want something to recommend to a friend or to someone younger than yourself. It simply must be in your mind and in your library!

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